+45% satisfaction from 30 phone calls
One question has trailed the AI wave into every product conversation this year: why bother with customer discovery when you can build the thing in a weekend? The answer got clearer, and it points somewhere most teams are not looking. AI multiplied every team’s capacity to act. We get more code shipped, and more tickets closed. It added nothing to our capacity to know where to act. Over half of new features still fail to deliver the value teams expected. Mostly because they aim at the wrong problem, faster. ...